We have discussed the significance of Video Marketing in our first article. Now, we will try to scrutinize every part of the process in order to understand every detail. It is very important for us to picture the whole thing before starting.

How To Effectively Utilize Video Marketing

1. Start with Keyword Research.
When creating traffic for your site or blog, you need to use keywords. Keywords are the terms that the viewers type to the search engine tool in order to find the video that they are looking for. The video will then lead them to your site through a link.

When deciding for the keyword you will use, make sure that you are going to use the long tail strategy and come up with 2-3 word keywords.

2. Create the video right away.
After deciding about the keywords to be used, start making the video in order to utilize the fresh ideas that you were able to compile in your mind during the first phase.

• Use a webcam or a flip camera, you can choose what is available in your office. Make sure that you have a good quality video,It will certainly make a good impression.Use screen shots or a slideshow if you want another way of presenting.

• The introduction should be short. You can use an article that you made before for the same traffic activity. Make the video short, 1-2 minutes will be enough to convince the people to visit your site.

• When choosing an accompaniment or background music, don’t use copyrighted ones because that is against the rule. Convert the video into AVI, MOV, WMV or MP4, that way you will be sure that it will be accepted when you submit it.

3. Submit The Finalized Video
Prior to the submission, you have to decide where to send it. There are a lot of sites aside from YouTube where you can send your video.

• Create a good title for your video, something catchy. Use the keywords that you have decided to put. Make a description that will surely be relevant to the video. Again, use keywords as often as you need them. But you have to make sure that it will not be tagged as spam because of too much repetition. Do not forget the URL; place it first in the description. When placing tags, keywords should also be used.

• Link your video to your social sites. Make it available to everyone by selecting the ‘public’ button after selecting the category where it should belong.

4. Finally, promote.
Use it as a response for some currently existing related videos. If you believe in give and take system, you must subscribe to other people’s YouTube channels and ask them to subscribe to yours in return. You can also invite friends to subscribe.

I have been involved in Network Marketing for about 10 years now. I have had pretty good success but I found myself wanting more, more, more. After all, who doesn’t enjoy getting up whenever you want, going where ever you want and being the master of your own time. No one puts time restrictions on me and I love that!

I have read every self help book, written & rewritten my prospecting list, ran through my memory jogger again & again, attacked my warm market, called leads, followed the 3 foot rule, did 3 ways, duplication (make it simple), watched webinars, did thousands of conference calls and so on. Sound familiar? I was what you would call, a traditional network marketer. Don’t get me wrong, there is nothing wrong with the old system and it still works today for many people including myself. I still prospect the traditional way, that will never leave me but, I have added an additional prospecting tool…the internet. Here is how that happened:

I had begun to get stale with the old style prospecting and started my search for new ways to reach large groups of people. After all, I had become one of the most well versed people in my company about my products & leadership but, I needed to be able to share that with the masses.

I met with a local Chamber of Commerce group called SCORE. SCORE is a group of retired business people that were/are highly successful with their ventures. They take a look at what you are doing and they give you ideas on how to achieve the next level of success. Weirdly enough, I was the very first network marketer that they had counseled with. Even so, they really dug in and came back with a smart business plan for me.

They told me that I needed to position myself as an expert in my field, someone that people wanted to feature at meetings or on websites etc. That would be easy enough…I had giant knowledge on my product, I love to get in front of a group of people and I had become a leader that people respected. They told me that as I was positioning myself as an expert in my field I needed to begin Social Networking. I was unaware of that term at the time but soon after that I began to read about it everywhere. They mentioned that I needed to get very familiar with social websites like MySpace & Facebook. I needed to learn their rules and begin networking…as an expert…on those sites offering more than just my product, there are millions doing that. I needed to offer them something different than all of the others, an experts view with useful information. Attraction marketing, attracting prospects to your expertise and/or useful information.

Wow, I was excited! I was going to go right out and get myself in front of the masses…right? Hold up, not as easy as it sounds without connecting with someone who really knows about exactly how to do it. Time went on, I searched all over the internet for information on how to begin my quest at Social Networking. Luckily I found Ann Sieg’s 7, Great Lies of Network Marketing, which lead me to a couple of e-books that I bought that were exactly what SCORE had been talking about, how to get into the social network. I read both of them front to back, highlighted, turned pages down, underlined and basically destroyed the books. I was even more excited now, there were so many ways to do social networking, I was going to be an overnight success.

As I began my research on a few of the avenues, I became highly overwhelmed, there was so much to know! So much that I sat back and said…if I, of all people, am having trouble absorbing this and even knowing where to begin…how in the world am I going to get my team members to duplicate? Roadblock!! Or, so I thought. All I needed to do was learn all of it and then put it in a simplified version to all of my interested team members, right?

Many late nights of studying this type of marketing for prospects continued to solidify in my mind, this IS going to be the way to go, I must learn. I just need the right coach…someone who has positioned themselves as an expert on this info. I am going to become the expert in my field but to do that I needed the help of an expert in another field…makes sense. Just what the SCORE group said, I was beginning to believe that they actually knew what they were talking about. Wow, good advice for free, how uncommon.

There was a ton of information in the e-books I had ordered and the companies that I bought them from followed up with great emails about Social Networking. I was jumping all over the place trying to compile as much info as I could when BINGO…there it was!

A Social Marketing University, right there in one of my books. A University that I could join for only $40 a month that would teach me everything I needed to know, and in the order I needed to know it. They basically took my hand and guided me like I was a kindergartner through all of the different avenues I could use to market. They walked me through a step by step tutorial on setting up anything I was going to need to become successful at this. They also hooked me up with the right resources (priceless) that I would be using, and they taught me how to do all of this at a very minimal cost to me…most of it is free. They even taught me how to make money with some of these sites while I was prospecting so I could recover some of the costs I would incur, including the $40 monthly membership…this is called monetization, very powerful. Thank You Ann Sieg for leading me there!

Yes, it was time consuming to go through all of the modules but, when I think of the time & money I saved myself by letting them guide me through it…I am amazed. (not to mention I probably would have gotten too bogged down with my research before I succeeded, and put it on the back burner).

They set me up to succeed, which is exactly what I am doing. With my knowledge I can market how ever I want. I can market my product, my self and my opportunity all in a way that people come to me for these things. The days of talking someone in to joining my team are over! I have people that want to join my team that don’t even know what my product is. The University taught me that too. Like I said, a priceless tool.

Social Marketing is just the answer I was looking for, SCORE told me that for free and now I am doing the same, sharing good information! Nothing comes without some work but, the effort you put in up front with this program will certainly pay for itself over and over again. I love this quote…it makes all kinds of sense: If you get a chance, take it! If it changes your life, let it! No one ever said this would be easy, they just said it would be worth it.

Maximizing Profits Using Facebook for Real Estate

There is hardly a person living in this day and age who hasn’t at the very least heard of Facebook and how it brings everyone together. The fact of the matter is that social networks are becoming an increasingly integral part in the lives of many people out there and it is only logical that they should be used for marketing and advertising. As it happens, there are ways to use Facebook for real estate agents who want to give their career a little boost.

First of all, how can using Facebook for real estate marketing benefit the agent? Well, for starters it should be mentioned that it is estimated that in August 2012, Facebook will hit the 1 billion subscriber mark. Put that together with the fact that one these networks news travels almost as the speed of light and you have yourself a nice potential way of spreading the word about yourself. You can do all the run-of-the-mill stuff such as making a profile page where they can pretty much do whatever they want. However, that is far from being the best Facebook can do for you.

Facebook allows the creation of fan pages and group pages to which people subscribe. When they “like” your page, every single thing you are going to post will become visible in their news feed, meaning that you are going to be reaching to thousands of people potentially only because they clicked a button on your page. Of course, using Facebook for real estate marketing consists of more than simply creating a page because after all, you need to give people a reason to join and like it. And it’s not like you just need anyone liking it; it is better to have a hundred people interested in what you are selling them like your page than a thousand who has no idea what you are doing there. So here is a little guide for how to use Facebook for real estate marketing.

How to Use Facebook for Real Estate Marketing

To start things off you are going to create a landing page which will give your visitors just a little taste of what you have to offer, encouraging them to click the like button and see the page in its full splendor. You should give them some incentive to click the like button, such as some kind of exclusive information about the housing sector, an ebook, or really any kind of little offer you can think of. The aesthetic of your landing page is extremely important so you should definitely work with a professional designer on it if you can afford to.

In any case, once they “like” your page they will be taken to second landing page where they can actually get what they clicked the button for. This is a very effective method of promoting your brand and getting your name out there as the people who will have gotten what they wanted from you will spread the word to their friends, who will hopefully give you a visit and do the same.

There is a great way to get more people to your Facebook page which consists of setting up good Facebook ads, which are basically the advertisements displayed on the side. All you need to do is simply click on the “create an ad” link which can be found right next to those advertisements, and you will be taken to the creation page. There you make your ad by simply choosing a picture and typing a quick sales pitch that goes to its right. You can choose to either run a cost-per-impressions or a pay-per-click campaign, whichever is more suitable for your current situation.

The best part with these ads is that if you are promoting a Facebook page those who are looking at it can “like” it instantaneously without even visiting it. If you can manage to make your advertisement enticing enough, you will see no shortage of unique visitors everyday who are looking to see what your brand has to offer them.

So how exactly do you get started and use Facebook for real estate marketing? Well, there is nothing complicated to the process as all you need to do is install an application which allows you to easily create landing pages. There are many applications which allow you to do that, and you can find them using your search engine of preference. Once the application is installed, use it to put your landing page into place, and get started with the steps above.

Check out my recent blog post for tips on growing your Facebook fan base.